Ott platforms and women oriented content.

The  OTT platform have produced  and promoted more women-centric content than the other traditional entertainment delivery platforms have done.
Starting from YouTube to Netflix to Amazon Prime, Alt Balaji, ZEE5 and even regional OTT platforms like Hoichoi, all have been concentrating on a content line-up that is led by a woman cast. Shows like ‘Karenjit Kaur’, ‘Lust Stories’, ‘Four More Shots Please’ and many others have seen record viewership in the last one year.
According to OTT players, this kind of content is purely demand driven. “Our audience is seeking good engaging content – stories that have strong women characters as lead protagonists. In the recent past, strong women-centric roles in films have tasted success in the entertainment industry – critically as also commercially. We have a rich repertoire of originals like ‘Karenjit Kaur’, ‘Kaali’, ‘Date With Saie’, ‘Cabaret’, ‘Saari Raat’, among others with female protagonists which have done exceptionally well in grabbing audience attention across languages,” said Manish Aggarwal, Business Head, ZEE5 India.
The OTT gave rise to many wonderful narratives having strong women protagonist which have made the stories interesting and memorable in the minds of the audiences.