Self confidence is the best tool to know the inner child inside you. What is the purpose of our life. Where we are born , when we will die . We have no control over these two aspects of our life but luckily , the one thing between the life and death is the journey …
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Media and the ways we engage with it are constantly evolving. The way we discover new media, the way we consume media, the way we share media, the way we pay for media all these factors have amalgamated together and made the future of media and entertainment industry an interesting one. Year after year, digital …
With more competition entering the market, content licensing costs have skyrocketed as additional OTT platforms have been bidding up prices. As of 2016, Netflix has streaming content obligations that total over $13 billion, and its licensing costs have grown by more than 50 percent from 2010 to 2015. Revenue, on the other hand, has only …
The OTT platform have produced and promoted more women-centric content than the other traditional entertainment delivery platforms have done. Starting from YouTube to Netflix to Amazon Prime, Alt Balaji, ZEE5 and even regional OTT platforms like Hoichoi, all have been concentrating on a content line-up that is led by a woman cast. Shows like ‘Karenjit …
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Video-on-demand streaming systems have drastically changed how video content is monetized, delivered, and consumed. Over-the-top (OTT) distribution platforms have completely evolved customer expectations for content, driving greater demand for an ever-higher quality of experience—and this demand for quality is now impacting a long-held mainstay of broadcast TV: live event. OTT stands for Over-the-Top. The OTT …
Entertainment business is all about content and marketing. With the changing content there have been different innovative marketing strategies used by the content creators to make a buzz regarding the product among the audiences. initially television advertising were popular for television content and for movies publicity through print was widely popular . But with the …
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Media portrays the reality of the society and thus as the society changes the media perceives that change and showcase the exact change in their content. Initially the concept of “Abla naari “. Was popular in which the female protagonist is shown in a bechaari mode and his hero will save him from the goons …
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Indian media not only comprises of cinema and television but also the print and advertising. Indian advertising has always stereotyped women in the traditional roles that society has conditioned. The marketer associate their brand with such ideas of societal conditioning and showcase women in old traditional bechari avatar so that their brand appeals the audience …
When we look at the movie made in the last two decades , we can easily find the quantity of female oriented movies have increased, but one cannot forget ,the topic of concern is not regarding the quantity of female oriented movies but the way females are portrayed in movies. The concept of quantity and …
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