When we look at the movie made in the last two decades , we can easily find the quantity of female oriented movies have increased, but one cannot forget ,the topic of concern is not regarding the quantity of female oriented movies but the way females are portrayed in movies.
The concept of quantity and quality of female oriented movies go hand in hand .
The quantity of women centric movies have increased , synonymously with the quality.
Many songs and double meaning dialogues are written which are misogynistic and offend the status and reputation of female in our society , and this is done to gain a commercial factor in the movies. And thus an irony still exists in the world of Indian cinema but to the extent it’s less as there is a media pressure on such movies and audiences are smart enough now to reject such movies.
Channels like star India and Viacom 18 colors have taken a good step into this trend , star plus changed the motto of their channel to “Rishta wahi Soch Nayi”
by bringing the interesting plots with strong female oriented characters which gave a new definition to women characters on television.
Non fictional programmes like satyamev jayate, also changed the way women’s are interpreted in society. Short films and documentaries with strong female characters contributed huge in this changing trends.
The change from old and traditional way of women representation to new , modern and developed way has been due to amalgamation of various other reasons which cannot be overlooked that contributed to this change. The arrival of more female directors, writers and editors in film fraternity and television fraternity led to the making up of more female oriented scripts, The audience mindset have changed drastically and thus they are very much aware with the kind of movies they want to watch and thus women are portrayed in a stronger way but in a matured way.
The coming up of multiplexes which enable many female viewers to go and watch these movies as they feel safe to go and watch the movies and the number of female viewers are more in comparison to male viewers going to these multiplexes for watching these women centric movies .This fact is also true regardless of any genre of movie.
When we talk about Indian cinema , we cannot forget the regional cinema of India and thus it can be said that regional movies are making movies with strong female characters and these are dubbed in other languages which is also a reason for this change.
One can easily notice the changing scenario of entertainment industry by looking at the movies that have been made over the time and the way society have changed and audiences perception and choice of cinema have changed .
swati 